Event management software from Zoho for in-person, virtual and hybrid events, covering planning, ticketing, on-site check-in, exhibitors and analytics.
What it is for
Running registration and ticket sales, the agenda and on-site entry for conferences and business events, particularly for teams that already use other Zoho applications.
Documented capabilities
- Agenda set-up, session registrations including add-on sessions, and sponsorship management.
- Ticketing with pre-set activation and expiry dates, attendee pre-approval before purchase and generated discount codes. Zoho describes its ticketing as 0% commission.
- QR-code check-in, self check-in kiosks, access control for VIP areas and restricted sessions, and custom badge printing.
- An interactive expo floor plan for booth bookings, exhibitor brand pages and lead capture.
- Analytics on revenue, ticket sales, check-ins and sessions, a branded event website and mobile app, and AI-powered attendee matchmaking.
Integrations and API
Zoho Backstage lists workflows that push leads to a CRM, webhooks for other applications, and integrations with Zoom Webinar and Meeting and with Zoho Meeting on paid plans.
Pricing model and availability
Zoho offers subscription and pay-per-event pricing, including a free plan. When checked, the free plan allowed 100 attendees and three sessions per event, with sessions of up to 45 minutes. Prices are not recorded here; Zoho publishes them in several currencies including GBP.
What to check before buying
Check attendee and session limits on the plan you choose, which payment gateways apply to ticket sales in your country and their fees, and whether badge printing, kiosks and lead capture need extra hardware or a higher plan.
Latest release
Zoho Backstage 4.0, released on 23 October 2026, added mobile organiser tools (Organizer 360), a no-code attendee app builder, DXF import and a 3D floor planner for the expo module, offline lead scanning for exhibitors, and an MCP server with 133 read and write operations. Zoho marks some of these features as early access. See our report on Zoho Backstage 4.0.
Zoho Backstage pricing
What Zoho Backstage publishes about its pricing, checked on its own pricing page. Prices change, so confirm the current terms with Zoho Backstage before you buy.
| Pricing model | Free plan with paid upgrades |
|---|---|
| Published starting price | £83 per month billed annually (£99 billed monthly), Essentials plan |
| Free plan | Yes |
| Free trial | 15 days |
Pay-per-event plans start at £299 per event, and prices are shown in GBP for UK visitors.
Source: zoho.com, checked 24 October 2026.
Coverage on Event Tech News
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Related coverage
Sources: Zoho Backstage overview, Zoho Backstage pricing, Zoho Backstage 4.0 announcement