Billetto

You can sell tickets online, on your own website and at the door without paying a monthly fee or setup cost, because Billetto takes its money as a per-ticket fee that your buyers pay by default. Alongside the ticketing, it lists public events on its own consumer marketplace and can run ads for you that you pay for only when they sell a ticket. It suits UK and European promoters of concerts, club nights, comedy, festivals, workshops and theatre who want buyers as well as a box office. Billetto is a Danish company that has run the platform since 2009 and now operates in 14 European markets, including the UK through billetto.co.uk.

What it is for

Billetto’s solution pages cover concerts, festivals, parties, theatre, comedy, sports, choirs, workshops, seminars and trade shows. Its pitch to organisers rests on reach: you publish once and the event appears in a category on the Billetto marketplace, where people browsing for a night out in London, Manchester or Copenhagen can find it. Venues with regulars can also sell memberships and season passes, and attractions such as theme parks and tours can run a box office through its point-of-sale system.

Features

• Tickets and seating. One-off and recurring events with their own capacity; ticket types with separate prices, quantities and release times, including sequenced releases where one tier opens when the previous one sells out; promo codes with usage caps; members-only tickets; add-ons such as parking; a seating chart editor with sections, floors and standing zones, and seat changes straight from an order.
• Selling on your own site. An embeddable widget in four styles (single button, single event, recurring-event calendar, or your whole account as a calendar, list or grid) that opens the Billetto checkout as a pop-up. You can set light or dark themes and button colours, hide event banners and remove Billetto branding. Billetto says it works with WordPress.org, Squarespace and Wix.
• Promotion. Billetto Advertising, which builds ads from your event page and publishes them on Google, Meta, the Billetto marketplace, its newsletters and partner publishers; email newsletters and SMS to segments; email automations for booking confirmations, reminders and follow-ups; tracked Smart Links; an Audiences view with age, gender and average order value; and an AI tool that drafts event copy.
• Door and box office. Billetto POS 2.0 turns a phone, tablet or computer into a till paired with an Adyen card terminal, shares one ticket allocation with online sales and can print tickets on demand. Check-in covers searchable guest lists, scanning with the Billetto app, handheld scanners for high-volume entry, multi-zone access control, a live Scan Tracker and event keys so door staff do not share your login.
• Money and reporting. Live revenue dashboards, scheduled reports by email, exports for bookkeeping, gift cards, and membership tiers with yearly or monthly auto-renewal or a one-off payment. Billetto pays out twice a week.

Plans and pricing

Pricing is per ticket and there is no subscription. In the UK the ticket buyer pays the fee, either added on top of your price or included in it (in which case it comes out of your payout).

Plan	Price	Billing	Includes
Essential (up to 1,000 tickets a year)	3.99% + £0.90 per ticket, ex VAT	Per ticket sold, paid by the buyer; no monthly fee, no setup cost	Marketplace listing, pay-per-sale advertising, email and SMS tools, website widget, self-service setup, phone and email support
Growth (1,000+ tickets a year)	3.99% + £0.90 per ticket or less, ex VAT; custom pricing	Per ticket sold, paid by the buyer; no monthly fee, no setup cost	Everything in Essential, plus prepayment of most ticket revenue before the event, a dedicated contact, manual ad campaigns, eligibility for homepage placement and tailored email plans

Prices as shown on its UK pricing page, checked 6 November 2026; the same figures appeared on go.billetto.com/en-gb/pricing. Other charges sit outside the table. Billetto Advertising costs a share of the ticket price on tickets it sells: 33% by default, with 20% and 50% packages, all ex VAT, according to its help centre. Optional payment methods such as PayPal and Klarna carry their own transaction fee. Free events are free to list, but the help centre says the buyer pays a platform fee; the UK pricing page does not give the amount. Registered charities can ask support about a reduced fee.

Free plan and trial

Creating an account and publishing events costs you nothing, so there is no separate free plan or trial. The cost is the fee your buyers pay on each ticket, plus any advertising share or payment-method fee you opt into.

Integrations and API

You can add a Google Analytics 4 measurement ID and a Meta Pixel with the Conversions API once for all your events, and connect Zapier. Card payments run through Stripe and Adyen; its finance page also lists Nets, Frisbii, Clearhaus, Quickpay, MobilePay, Vipps, Swish, Klarna, PayPal, Apple Pay and Google Pay, though the UK pricing FAQ names only Visa and Mastercard for UK buyers. The REST API returns JSON for events, ticket types, orders, attendees, ledger entries and audiences, authenticated with an API key pair or OAuth 2.0, and webhooks push changes as they happen. A public event search endpoint lists public events.

Deployment and platforms

Billetto is a cloud web platform. For the door there is the Billetto app on iOS, and separate Organiser and Scanner apps on Android. POS hardware (Adyen terminal and ticket printer) is ordered through Billetto and, it says, arrives within 6 to 8 working days. Billetto publishes a status page and claims 99.99% uptime. We found no published security certification or data-hosting region.

Company

Billetto ApS is based at Dronningens Tværgade 9 in Copenhagen and gives 2009 as its founding year. Organisers using billetto.co.uk contract with Billetto UK Limited (company 08364593, incorporated 17 January 2013), registered at 9 Appold Street, London EC2A 2AP. Sister companies handle Sweden (Billetto AB) and Norway (Billetto AS). Billetto says more than 160,000 organisers have used it.

What to check before buying

• Billetto Advertising is switched on for every event by default. Choose to keep it, cap the tickets it may sell, pick a lower package or turn it off, because a 33% share of the ticket price is far more than the standard fee.
• Decide if your buyers see the 3.99% + £0.90 on top of the ticket price, or if you include it in the price and take it out of your payout.
• Growth pricing is custom, so ask for the per-ticket rate and prepayment terms in writing if you sell more than 1,000 tickets a year.
• Ask for the price of the Adyen terminal and printer before planning door sales; the POS pages do not list hardware costs.
• If you run free events, ask what the buyer platform fee is, since the UK pricing page does not show it.
• Phone and email support runs Monday to Thursday 8:00 to 15:30 and Friday 8:00 to 14:30 UK time, so plan for evening and weekend events without live help.

Billetto pricing

What Billetto publishes about its pricing, checked on its own pricing page. Prices change, so confirm the current terms with Billetto before you buy.

Pricing model	Fee per ticket sold
Published starting price	3.99% + £0.90 per ticket (ex VAT, paid by the buyer)
Free plan	Yes
Free trial	No

No subscription, monthly fee or setup cost for organisers; the UK buyer pays 3.99% + £0.90 per ticket ex VAT, added to or included in the ticket price. Billetto Advertising (on by default) charges 33% of the ticket price ex VAT on tickets it sells, with 20% and 50% packages. PayPal and Klarna carry their own transaction fee. Free events carry a buyer platform fee whose amount the UK pricing page does not show. Growth plan (1,000+ tickets a year) is custom priced.

Source: billetto.co.uk, checked 6 November 2026.

Alternatives to Billetto

Other directory profiles that do the same job as Billetto.

• zkipster, also listed for lead retrieval apps and badging tools and event floor plan software
• Splash
• Weezevent
• Humanitix
• Ticket Tailor
• idloom, also listed for lead retrieval apps and badging tools

Compare every listed option in event ticketing and registration software.

Related on Event Tech News

• Registration and ticketing, every ticketing platform in the directory.
• Skiddle, another UK ticketing platform to compare on per-ticket fees.
• Eventbrite, a self-service ticketing platform worth pricing against Billetto for the same event.
• Ticket Tailor, a UK ticketing tool to compare if you mainly sell through your own website.
• TicketSource, a UK ticketing and box office option for venues.
• Weezevent, a European ticketing platform to compare for festival entry.
• pretix, open-source ticketing software you can compare on seating and scanning.
• Hi.Events, an open-source ticketing platform.
• Choosing event registration software, questions to ask any ticketing vendor.
• How pretixSCAN handles offline check-in, useful context when you compare door scanning set-ups.

Sources: billetto.co.uk pricing, all features, ticket widget, POS, check-in, finance, developers, help centre fees, advertising packages, terms, Companies House, checked 6 November 2026.