Splash

You can hand a dinner, roadshow, user group or recruiting event to a local marketer without losing control of branding, because central templates, roles and approval requests set the limits before anyone publishes. Splash suits companies running many small, repeatable events rather than one large conference. Cvent announced that it had acquired Splash on 4 September 2024, and new Splash features now appear in Cvent’s product news.

What it is for

You get one place to promote an event, collect replies and run the door, so a field team does not need separate tools for each step. Cvent’s 2024 announcement describes the product as serving marketers who repeat event formats to build awareness and pipeline, and says more than 500 organisations, including over 60 Fortune 1000 companies, relied on it at that time. Splash pages cover live, hybrid and virtual formats, and paid events can sell tickets.

Features

These are the capabilities Splash and Cvent document, with recent changes taken from the 2026 release notes.

• Pages and email. Branded event pages and registration forms from templates, plus invitation and reminder emails with scheduling and segmentation.
• Targeted forms. Since July 2026 one RSVP event can show different forms to different lists. The form screen allows up to three additional forms, with a default for everyone else.
• Guest list. Filters and bulk actions, plus a view-only shared list for colleagues or partners who have no Splash account, restricted to the email addresses you enter.
• Check-in. The Splash Host app checks guests in without Wi-Fi, scans and validates tickets, registers walk-ins and plus-ones, and syncs lists across devices. Android gained kiosk check-in in October 2026.
• Badges. On-site printing from the app, with a Custom Text option for the badge’s secondary label.
• Governance. Brand management, custom template libraries, roles and permissions, event approval requests and custom event categories.
• Virtual. Virtual Sessions, which Splash’s help centre lists for Pro and Enterprise plans and for Builder and Host users, along with webinar integrations.
• Privacy and reporting. A Do Not Sell My Information footer option you can switch on per account and adjust per event, plus reports on page engagement, email performance and event ROI.

Plans and pricing

You avoid per-registration charges, since Splash says every plan includes unlimited events and registrations. Its pricing page names two plans, Pro for growth teams and high-frequency programmes, and Enterprise for teams running events at scale, and asks you to contact sales instead of showing figures. Plans are sold as an annual team licence that includes one user licence, with more available as add-ons. Users are licensed as Builder (full access including administration), Host (standard event marketing access) or Crew (limited access for on-site staff and partners). We read the pricing page again on 4 November 2026 and it still shows no figures, so ask sales for a quote.

Published material we could read gives no free trial terms and does not settle whether a free plan is still offered, so ask if that matters to you. The Host and Attendee apps are free to download.

Integrations and API

Your registration and attendance data can reach the systems your sales and marketing teams already use, so you are not re-keying lists after each event. Splash’s help centre and integration pages name Salesforce, Marketo, HubSpot, Eloqua, Pardot, Slack, Greenhouse, Zoom Webinars, ON24 Webinars, Zapier, HTTP Request and Incoming Webhook. Tickets are sold through Stripe.

• Salesforce campaign member statuses move from Invited to Attending to Checked In, and the Splash event owner becomes the owner of the Salesforce record by default.
• Eloqua is described as one-way, with Splash activity such as RSVPs, ticket purchases and check-ins sent to Eloqua.
• Cvent Solutions syncs first name, last name, email, company, title and phone both ways, so edits made on site in OnArrival return to Splash.

Deployment and platforms

You can run the door from phones and tablets your team already carries. Splash is a hosted web application with no self-hosted version described. Splash Host runs on iPhone and iPad (iOS or iPadOS 16.5 or later) and Android, and a separate Splash Attendee app is on the App Store. App release notes describe automatic guest sync every 15 seconds. Splash’s enterprise page lists GDPR compliance under security, but we found no certification or data hosting region published for Splash.

Company

Splash belongs to Cvent, so you can deal with one vendor if you already use its other event products. Cvent’s headquarters are in Tysons, Virginia, and its Google Play listing for Splash Host sits under Cvent. Splash’s then interim chief executive said in the 2024 announcement that the company had served marketers for over a decade. We found no founding year in a first-party source.

What to check before buying

• Which Cvent product you will be offered. Cvent Essentials also targets field events, and Cvent’s website links repeatable events there, while Splash still receives releases. Ask about the Splash roadmap and your contract term.
• How many Builder, Host and Crew licences you need. Plans start with one user licence, and Splash says the Reporting tab needs a Builder licence.
• What API access costs. Splash lists API access under consulting, and its professional services menu also sells integration consulting and admin SSO, so get these quoted with the plan.
• Whether Splash Studio is included. Splash’s own pages have described it both as an add-on and as standard on paid plans.
• Which removed features you rely on. August 2026 removed Social RSVP sign-up and July 2026 removed distance sorting and filtering from Event Hubs.
• Whether your security review is covered. Cvent’s trust page does not name Splash, and October 2026’s Cvent Community login for Splash excludes single sign-on, so ask for Splash-specific documents.

Splash pricing

What Splash publishes about its pricing, checked on its own pricing page. Prices change, so confirm the current terms with Splash before you buy.

Pricing model	Quote on request
Free plan	No

Pro and Enterprise plans, both priced through sales; no free plan listed on the pricing page (checked 4 November 2026).

Source: splashthat.com, checked 4 November 2026.

Alternatives to Splash

Other directory profiles that do the same job as Splash.

• RegFox, also listed for lead retrieval apps and badging tools
• PheedLoop, also listed for event floor plan software
• inwink, also listed for AI event management and data tools
• Eventsforce, also listed for lead retrieval apps and badging tools
• Fourwaves
• Billetto

Compare every listed option in event ticketing and registration software.

Related on Event Tech News

• Cvent, the parent company’s main event platform.
• Cvent iCapture, for lead capture at trade shows, which Cvent offers alongside its field marketing tools.
• Bizzabo, an alternative that also covers registration and badging.
• Swoogo, another registration platform to compare.
• Goldcast, worth comparing if your programme leans towards digital events.
• ON24, a webinar platform Splash integrates with.
• Zoom Events, from the company whose Zoom Webinars product Splash connects to.
• Registration and ticketing directory, for the wider shortlist.
• Choosing event registration software, our guide to the main decisions.
• Questions to ask about event app integrations, useful before relying on a CRM sync.
• Comparing lead retrieval and badge scanning, if on-site capture matters to you.

Sources: Cvent press release, Cvent product news, Cvent Essentials, Cvent contact page, Splash Host on the App Store, Splash Host on Google Play, checked 4 November 2026. splashthat.com pricing (checked 4 November 2026), Splash help centre.