ON24

You get engagement data from every webinar sent to your CRM or marketing automation system, so each session can help generate and qualify pipeline. If your B2B marketing team runs webinar programmes, this gives you live, simulive and on-demand webinars, multi-session virtual events, content hubs and personalised landing pages on one webinar and digital engagement platform. Cvent completed its acquisition of ON24 on 1 April 2026, and ON24 now describes itself as a Cvent company.

What it is for

You can treat each webinar as a lead source: attendees register, interact with polls, questions and calls to action, and every click is recorded against their contact record so sales can follow up. ON24’s solutions pages list demand generation, product marketing, customer marketing, partner enablement, professional certification, member enrolment and healthcare professional (HCP) engagement as the jobs it is built around. Its industry pages cover financial services, life sciences, insurance, technology, associations, manufacturing and professional services.

If you also run in-person or hybrid events, Cvent pitches ON24 as the digital half of a combined programme, with ON24 handling webinars and always-on content while Cvent’s own tools handle registration, venue sourcing and on-site badging. Cvent’s closing announcement says it plans to keep investing in the ON24 platform and that existing customers can expect the same product.

Features

You get the tools to build, run, reuse and measure a webinar programme in one place, with some reserved for higher packages.

• Webinars. You can run live, simulive (pre-recorded but played at a set time) and on-demand webinars, with a production studio, a speaker green room, breakout rooms and what ON24 counts as more than 20 interactivity tools such as polls, surveys, Q&A, resource downloads and calls to action.
• Back-end builders. You can make your own pages and messages with a drag-and-drop registration page builder, an email builder for invitations, reminders and follow-ups, a segment builder for targeting parts of your audience, and a console builder for layout, colours and backgrounds.
• Virtual events. You can host multi-session event days with keynotes, breakouts, exhibit halls, sponsor areas, networking lounges, group chat, 1:1 video networking and emoji reactions. Organisers can track attendees per session, sponsor booth visits and content downloads.
• Content hubs and landing pages. You keep content working through on-demand hubs that recommend past and upcoming webinars and other content to an audience or segment, plus landing pages aimed at a particular industry, buying stage or named account.
• ACE (Analytics and Content Engine). You get more from each session through ON24’s AI layer. It turns a webinar into a transcript, e-book, blog post, key takeaways and short video clips, finds “Key Moments” through a heat map of audience engagement, and builds nurture pages that send highlights to attendees and no-shows.
• Translate. You get live and on-demand captioning and translation built into the platform. ON24 quotes 64 AI translations on its Translate page and support for more than 34 languages on its virtual events page, with human translation available as a service.
• Analytics. You can report at contact, account, segment and campaign level, covering polls answered, questions asked, CTAs clicked and viewing time.

Plans and pricing

You can see what each of the three packages contains before you speak to sales, as ON24 publishes the contents of Essentials, Standard and Advanced but no prices. Pricing is quoted by its sales team after a demo. According to the pricing page, Essentials covers webinars and video, event registration and email automation, the integrations and performance analytics, with virtual events sold as an add-on. Standard adds the ACE features (segment personalisation, Key Moments, automated nurtures, AI-generated content and videos) and advanced analytics. Advanced adds content hubs and personalised landing pages on top of Standard.

Plan	Price	Billing	Includes
Essentials	On request	Quoted by sales	Webinars and video, events management, 30+ integrations, performance analytics; virtual events as an add-on
Standard	On request	Quoted by sales	Essentials plus segment personalisation, Key Moments, automated nurtures, AI-generated content and videos, advanced analytics
Advanced	On request	Quoted by sales	Standard plus content hubs and personalised landing pages

Package contents as shown on its pricing page on 31 October 2026. ON24 also lists a separate AI product, ON24 AI Propel+, and paid professional services such as event production and translation, none of which are priced publicly.

Free plan and trial

You see ON24 through a sales conversation and demo, as ON24 does not advertise a free plan or a self-serve free trial.

Integrations and API

You can sync registration, attendance and engagement data to your own systems, as ON24’s integrations page says the platform connects to more than 30 marketing automation, CRM and business intelligence systems. The connectors it names in its support centre are Salesforce Sales Cloud, Salesforce Marketing Cloud, Marketo, Oracle Eloqua, HubSpot, Microsoft Dynamics for Marketing, Veeva, Zoho, Outreach, Drift and Zapier. The LinkedIn integration publishes ON24 events to LinkedIn Events, syncs LinkedIn event registration forms back into ON24 and pushes registrant and attendee lists to LinkedIn Campaign Manager for ad targeting.

If you want your own automations, there is a REST API: API access is switched on per account and you provision a token with access to the endpoints you need. ON24’s Zapier connector runs on the same token and offers triggers for new registrants, attendees, presenters, user questions and webcasts. ON24’s support article notes that Zapier builds and supports that connector, and that ON24 does not build custom Zapier workflows for you.

Deployment and platforms

You and your attendees work in the browser, as ON24 is a cloud service for both the organiser back end and attendees. Its event help guide lists supported attendee set-ups as Windows 10 or later and macOS 10.10 or later on the latest Edge, Firefox, Chrome or Safari, Android 9 or later with Chrome, and iOS 15 or later with Safari. No dedicated attendee app is listed.

You can check its security position against your requirements, as ON24’s security page says the platform holds a SOC 2 Type 2 report and ISO 27001:2022 and ISO 27701:2019 certifications. It also lists SAML 2.0 single sign-on, TLS and AES encryption in transit and at rest, DDoS protection, password-protected registration, CAPTCHA, and allow or block lists for registrant email domains. The page does not say in which region customer data is hosted.

Company

You would be buying from a company in the same group as Goldcast, another Cvent-owned webinar product, as the 10-K records the merger agreement with Cvent as signed on 29 December 2025, and Cvent closed the deal on 1 April 2026. ON24, Inc. is headquartered at 301 Howard Street in San Francisco, with offices listed in Charlotte, London, Singapore and Sydney. Its annual report states that it was incorporated in Delaware in January 1998 as NewsDirect, Inc. and took the ON24 name in December 1998. Cvent’s closing announcement names Sharat Sharan as ON24’s co-founder, chairman and chief executive.

What to check before buying

These checks help you get the right package, connectors and data terms into your quote before you sign.

• Which package you need for the AI features. Key Moments, automated nurtures and AI-generated content start at Standard, and content hubs and personalised landing pages only arrive with Advanced.
• Whether virtual events are in your quote. They are listed as an add-on to Essentials rather than included, so ask how they are priced on each package.
• How ON24 and Goldcast will be positioned inside Cvent over your contract term, since Cvent now owns two webinar products. Ask for the roadmap commitment in writing if a multi-year deal is on the table.
• Which of the named CRM and marketing automation connectors are included, and who builds anything custom. The Zapier route, for example, needs API access enabled and your own Zapier account.
• Translation and captioning costs. AI translation is built in, but human-led translation is delivered through ON24 services, so confirm what is included and what is billed per event.
• Where your attendee data is hosted, because the security page lists certifications but not a hosting region. EU and UK buyers should request the data processing terms before signing.

ON24 pricing

What ON24 publishes about its pricing, checked on its own pricing page. Prices change, so confirm the current terms with ON24 before you buy.

Pricing model	Quote on request
Free plan	No
Free trial	No

ON24 publishes three packages (Essentials, Standard, Advanced) and what each includes, but no prices; pricing is quoted by its sales team. Virtual events are an add-on to Essentials.

Source: on24.com, checked 31 October 2026.

Coverage on Event Tech News

• Sessionboard for managing speaker submissions and programme changes

Alternatives to ON24

Other directory profiles that do the same job as ON24, closest matches first.

• Airmeet
• Interprefy
• Goldcast
• KUDO
• Zoom Events
• StreamYard

Compare every listed option in live streaming software for events and AI event management and data tools.

Related on Event Tech News

You can compare ON24 with other webinar platforms and find buying guidance for the questions above here.

• Cvent, which owns ON24 and covers the in-person registration and badging side.
• Goldcast, the other B2B webinar platform Cvent owns.
• Livestorm, another browser-based webinar platform to compare against ON24.
• Zoom Events, which also runs webinars and multi-session virtual events.
• Airmeet, a virtual event platform listed in the same two categories as ON24.
• RingCentral Events, another virtual event and webinar option in the streaming category.
• Interprefy and Wordly, if you need interpretation or live translation beyond what ON24 Translate covers.
• AV and streaming and AI and event data, the two directory categories ON24 is listed in.
• Assessing AI claims in event technology, useful before you pay for ACE features.
• Questions to ask about event app integrations and Checking event software accessibility, for the CRM sync and captioning questions above.

Sources: on24.com pricing, on24.com webinars, on24.com virtual events, on24.com Translate, on24.com integrations, on24.com LinkedIn integration, ON24 support, Zapier, ON24 event help, minimum requirements, on24.com security and compliance, on24.com about, ON24 annual report (Form 10-K, 2025), Cvent press release, checked 31 October 2026.